Design notes
A design system, not a folder of assets
The difference between a brand system and a folder of files shows up six months later, when three people produce three different looks.
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Print files your printer will not send back
Most print queries are about the same handful of file details, and all of them are cheap to settle before submission.
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What to prepare before a logo project starts
Most logo projects slow down for reasons that have nothing to do with drawing. Four decisions made before the first concept keep the work moving.
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